So, since being in the city for the weekend I have been struck by a set of advertisements in India set to push the idea of engineers and scientists as being "stars". The commercials are quite hilarious, with them showing people fawning over engineers walking through rooms:
http://news.cnet.com/8301-13924_3-10235595-64.html
Also, in a newspaper I saw an ad that said "Your stars" and showed Bollywood actors & actresses, and "Our stars" and showed engineers at Intel. Appears to be a targeted campaign to convert people over to the "Math & Science Are Cool" side. Could we use this in America as well?
Along this line, it seems that Intel has many advertisements in India in general. Must be making a big push. The contrast between this tech-driven development in urban India and what I experience in the village is jarring. There are indeed a minimum of two Indias, one that the world is seeing as a future political and economic power, and one where many people still die from dirty water, curable diseases, and all sorts of other unnecessary reasons. More on this later.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment